Staff Product Designer + Design Manager + Mentor
- Unified fragmented referral workflows post-acquisition, eliminating rework and driving operational consistency across care teams.
- Built the company’s first design system, accelerating delivery and strengthening trust across product and engineering.
- Founded and led Dot, a generative AI initiative focused on safe, scalable member-facing experiences across sensitive health moments.
- Redesigned our clinical platform , Care App used by thousands of coordinators—cut training time, improved quality, and delivered 10/10 CSAT.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
- Established the Animation Guild and mentorship programs to level up design maturity and team culture.
Sr. Brand Experience Designer + Marketing + Product
- Reimagined the mobile experience for 40M+ users, increasing engagement by 35%.
- Co-led launch of Lively, a new video-first dating app, driving 500K downloads and expanding Zoosk’s product portfolio.
- Designed and tested growth experiments that boosted conversion by 28% across paid and organic channels.
- Redesigned our clinical platform , Care App used by thousands of coordinators—cut training time, improved quality, and delivered 10/10 CSAT.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
- Cut customer acquisition costs by 45% by redesigning Facebook creative in partnership with their ad team.
- Directed immersive campaigns—including a VR experience with over 2M views—that modernized the brand and drove earned media.
Sr. Visual Designer + Art Director
- Led the strategic overhaul of Zoosk’s microsite ecosystem—audited hundreds of pages, reduced them to 40 high-performing templates, and created a feedback loop between design, marketing, and performance data.
- Built tighter alignment between product and marketing teams to ensure ads connected more naturally to in-product experience and brand tone.
- Directed campaign creative across paid media, landing pages, and email, balancing speed with consistency across touchpoints.
- Established testing systems to identify creative patterns that drove engagement, helping guide future campaign direction.
Sr. Production Artist + Art Director
- Directed award winning creative campaigns and packaging for clients including Adobe, Dell, Deep Silver, and Square Enix
- Led design for global product launches, experiential events, and brand activations across digital and physical environments
- Worked with emerging technology like Oculus and early AR and VR well before mainstream adoption. Scrappy problem solving and experimentation were core to the process
- Produced 30 second TV spots, interactive digital campaigns, and large scale installations on fast-moving timelines
- Some clients kept the creative after the activations were over, including framed pieces in their offices following award winning booth campaigns
Visual Designer + Art Director
- Directed creative across TV, print, and digital for brands like HBO, W Hotels, and Hulu.
- Led hybrid teams and collaborated directly with execs to align campaign work to broader brand goals.
- Strengthened client relationships by acting as both hands-on lead and strategic design partner.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
Brand Experience Consultant
- Built branding, motion, and product experiences for clients across nonprofit, retail, and entertainment.
- Delivered award-winning creative across web, mobile, OOH, and editorial.
- StrengtheneEstablished a multidisciplinary foundation across design systems, storytelling, and cross-media production.d client relationships by acting as both hands-on lead and strategic design partner.
- On the Care App and Concierge Referral projects, reduced time to delivery by 20% through smart design decisions and flow architecture—streamlining complex processes, building intentional paths through the experience, and aligning with clinicians, engineering, and operations to ensure clarity and speed.
