Overview

Zoosk, a leading online dating platform with 41 million members, aimed to mature its brand and enhance user experience. As the digital dating landscape evolved, Zoosk needed to transform its web presence and external branding to resonate with modern users and support continued growth. With no major updates in 8 years, this presented a significant challenge in modernizing their digital identity.

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Challenges:

Mature brand perception for evolving user demographics
Modernize dated web presence while maintaining platform stability
Create scalable marketing design system across multiple channels
Streamline management of high-volume landing pages

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Approach

Strategic Redesign
- Led end-to-end redesign of web presence using custom UX/UI framework to create a more intuitive and engaging user experience
- Managed full development cycle from concept to launch, ensuring all deliverables met quality standards and timeline requirements
- Established unified brand identity across all touchpoints, creating a cohesive and professional brand presence
Marketing Execution
- Created comprehensive marketing design system spanning display ads, Facebook carousels, and vendor landing pages to drive consistent engagement
- Built scalable templates to maintain brand consistency across channels while improving team efficiency and output quality
- Optimized creative for performance across multiple platforms, resulting in improved engagement metrics and user response
Technical Leadership
- Partnered with engineering to rebuild landing page infrastructure, enhancing site performance and user experience
- Implemented automated solutions for marketing operations, streamlining workflows and reducing manual tasks
- Created efficient systems for high-volume campaign management, enabling faster deployment and better resource utilization

Results and Conclusion

Impact:

Brand Transformation

Elevated brand perception and user engagement across 41M member base
Created design system still in use years after Spark Networks acquisition

Performance Improvement

Drove 15% conversion rate increase within two weeks of launch
Optimized marketing efficiency across all digital channels

Operational Impact

Built scalable infrastructure for high-volume campaign management
Established foundation for continued platform growth