HP's vision is to craft technology that makes life better for everyone and every organization around the globe. HP had acquired several IT security companies and properties in a move to stay ahead of the competition. When it came to security space, HP needed a way to portray that it had the credentials to deliver on the expectations of people in the security area.
This project was first introduced in the form of animation that featured spy-vs-spy videos. This needed to change to make the company emerge from conventional campaigns. I introduced a concept that included a Bad-Guy lair. The aim was to allow the attendees of the launch to be part of the event to better understand the world of tech hacking.